Goldenhill Advises Mabel Insights on its Sale to intelliflo
OCTOBER 2026
Goldenhill International M&A Advisors today announced that it acted as exclusive M&A advisor to Mabel Insights in its sale to intelliflo, which completed on 30 September 2026.
Mabel Insights operates the largest freely accessible database in the UK for managed portfolio services, spanning more than 80 asset managers and discretionary fund managers and over 3,000 risk-rated portfolios, covering both managed portfolio services and multi-asset solutions. Offering portfolio comparison and analysis alongside cashflow modelling, risk profiling and digital fact-find, it gives advisers a single place to research investments, model client outcomes and produce clear, branded recommendation reports.
intelliflo, the UK’s leading provider of financial advice software, acquired Mabel Insights to bring its research, portfolio analysis and financial planning tools into the heart of intelliflo office. Mabel Insights will remain free to advisers following the acquisition.
The move continues intelliflo’s strategy of building an open, intelligent platform that lowers the cost of delivering advice while raising its quality and consistency, helping advisers evidence good client outcomes and meet their regulatory obligations.
Lawrence Cook, CEO, Mabel Insights, said:
“Goldenhill steered us through every stage of the process and helped us find the right home for our business with intelliflo, that lets us take the mission further and faster, with the scale and investment to keep building capability that helps advisers deliver better outcomes for their clients.
We made the right choice to work with the Goldenhill team whose knowledge of the market, M&A expertise and commitment to the process was instrumental to the successful outcome.”
Chris Brooke, M&A Partner at Goldenhill, said:
We worked closely with Lawrence and the Mabel Insights team throughout the process, and we’re delighted to have delivered an outcome that gives the business the scale to keep growing while staying free to advisers.”